The uniqueness of your trade show exhibit for trade shows that are entertaining, humorous, or innovative, can draw in more visitors. It is important to make your booth stand out,” says Williams. “You would like people to be saying, “Hey, did I look at that booth which is two floors and two floors high?’ The more buzz there is, the more attention and interest.
If you have an unlimitless budget for your booth at a trade show and are willing to go beyond the limit. You can employ the most brilliant minds and hands to build an impressive and stunning trade show exhibit that will surely be an eye-catching feature at the show. In reality, many companies cannot offer a free hand; they have a limited budget and may not be generous regarding booth space at trade shows.
However, whether you’re working with a huge budget or need to manage things on a tight budget, Here are a few ways to market your booth at trade shows to help you get the most out of the time you spend and your space during any show, either private or public.
- If everyone is doing big this year’s convention, consider going smaller. A lot of people feel overwhelmed by an exhibit that resembles the inside of a cathedral. They feel unimportant and lost. Instead, choose a smaller intimate space, maybe just a good table and some comfy chairs. You can then focus on those who stop by your tiny booth. Because of the weather conditions and the environment, an iced cup of coffee or a refreshing glass of lemonade is also a surefire draw!
- Make sure you tell the story rather than selling an item or service. Create the most aesthetically pleasing presentation you can.. Some people might not need your potato peeler now. However, they’ll be able to remember the moment you made a spud appear like Lincoln, and if they ever require a potato peeler, they’ll have your brochure and an unbreakable inbuilt memory to help assist them with a purchase.
- People are incredibly shy at trade exhibitions. They are reluctant to make eye contact with visitors as if they were a tiger. If someone does come into your booth, you shouldn’t scare the visitors away by quickly trying to make a sale by interacting with them. Begin by greeting them politely and allowing them time to take in the displays and images, and then ask them questions that they may have. This is the least intimidating approach to engaging a potential client. Let them lead the conversation.
- Make people feel involved by playing games or contests. Don’t offer 1,000 pens or a hundred t-shirts that have your logo. Invite people to participate in a drawing or answer a survey to win the prize. There is no interaction, and a contest quickly generates participants.
- Be sure to contact the trade publications likely to attend the event before the day of the show. You may need to pay additional marketing money to be featured in their column or advertise, but if it allows you to make deals at the event, it’s the right investment. Don’t forget to get the list of attendees from the show’s director; Sometimes, these lists are given to all attendees right off the bat; however, you’ll need to ask for the list.
- In the end, you’ll be shocked by how many technical writers are willing and eager to sign their books if you purchase them in bulk and give them to your customers at your booth. The great thing is that now you can have an independent third-party vendor selling your products for you while the writer signs their most recent book.