Giveaways have been a regular feature at trade show, and it can be challenging to walk away from unneeded items to fill your home with. But, if you think beyond this whole scheme’s waste and adolescent consumerism, see the potential for a new opportunity to stand out, draw attention, and make an unforgettable impression for your company, brand, and booth.
However much we’d like to believe. Otherwise, the reality is that we love receiving presents, and top-quality, quality gifts can go a long way in generating goodwill and creating an impression in business and consumer relationships. It means you’ll need to go beyond the typical everyday corporate swag that will likely end up buried in an overflowing desk drawer.
The trick is to entice people interested in your booth by offering the most unique and relevant object and something that doesn’t end up being a second thought. If you plan to exhibit at an event, There are many ways to entirely up your game regarding giveaways.
What Purpose Does The Premium Giveaway Serve During Trade Show?
Before making any decisions about the prize during a trade show, It is essential to have a clear idea of its impact on the recipient. It could be merely an expression of gratitude or a business card that allows the recipient to locate you when needed, or an important message that establishes your company’s name in the minds of the person receiving it.
To be practical, the message should be well-defined before considering any possibilities for giveaways. This is best done in conjunction with the broad pitch, other elements of marketing, and the information presented at the trade show.
How Will You Select Your Premium Giveaway?
You can start thinking about the best method to narrow down your top giveaway possibilities once you know the message that has to be relayed and the impact it should achieve.
Some factors are to consider, including the product’s brand, intended audience, etc. In reality, some promotional experts are available for this reason and to choose the most effective giveaways for your trade exhibition that best match your event’s goals and overall story.
At Whom Is This Premium Giveaway Aimed In Trade Show?
Attendees at trade show are of various dimensions and shapes, and some are just seeking freebies or shopping without intending to purchase or negotiate a deal. So it’s not sensible to hand out your best giveaways to every single one of them.
Ideally, such giveaways should target serious buyers, typically in the minority at many events. However, they can be identified by their enthusiasm and knowledge of the market and willingness to offer a bargain.
The trade booths must-have items of various tiers according to the kind of person they will encounter. For instance, inexpensive caps, mugs, or other small trinkets can be handed out to many attendees, while those with the highest quality are available to potential buyers.
How Does The Giveaway Align With Your Marketing?
This is where ordinary objects like mugs, glasses, cups, and whistles end up. Aside from accumulating in piles of junk at the guest’s residence, they could be more helpful.
The prize should align with your more effective branding and marketing goals. For example, selling a product for travel could be pillows, sleep masks, or mugs with a portable design that directly connects to the journey.
This will ensure that your message is embedded in the recipient’s mind and that your name remains present each time they use it in travel or other activities.
What Is Your Budget for Trade Show?
The cost of trade shows can be high, and giveaways can add to the expense. Most smaller gifts, such as caps, mugs, and other accessories, are affordable, but the price can be high when given to hundreds of attendees.
The type of giveaways you choose, the different tiers of prizes for different kinds of attendees, as well as the amount you can put on the shelves ultimately depend on the budget you have set. Most businesses create an annual budget to promote their exhibits, order their giveaways in bulk throughout the year, and save on costs per unit.
What Consumer Must Do To Qualify For A Giveaway In Trade Show?
Based on the budget, the expected orders, and conversions for the trade show exhibit, it might not be practical to give giveaways to each person who passes by your stand. To get the most value from these giveaways, there must be specific standards for eligibility that include the degree of participation, the level of interest in the cause, the intention, and so on.
For instance, gift cards are only available to participants who can participate in a demonstration, sit for a presentation, or demonstrate intention by providing contact information. Premium giveaways may be given only to attendees who can make an agreement or sign an order for purchases during the trade event.
Distributing giveaways like pamphlets or leaflets is costly and time-consuming; it also reduces their value with little or no lasting value.
How Will The Giveaway Aid In Future Sales?
The results or successes from the promotion should be compared to those generated by the same. If you hand out 100 gifts to the trade show attendees but are still waiting for an affirmative response from any participants, it could be time to return to the drawing boards.
Giveaways and gifts are intended to help build relationships with prospective customers. When they do not receive the desired results, they are a sign of problems, either in your product or solution in general or with the way the gifts are given out.
Whatever the case, the message is to halt whatever you’re doing, and review your plan, since there’s no need to spend money on handing out free products.
How Does Your Premium Gift Complement Exhibiting Goals?
The aim of a gift or giveaway during the context of a trade show is to make a mark in a competitive market, so it is important to establish the purpose of these giveaways as part of the overall strategy for exhibiting. While the lower-tier items are a great way to draw the general public, the media, and other influencers watching your shows, the process to lure whales is very different.
The companies are known for adopting new strategies in this area by giving playing cards before or even at the beginning of the event. This includes the ‘King’ going to their top customers, the ‘Queen’ giving to suppliers, and ‘Jack’ for new and hot new prospects. The attendees must then provide the cards to the booth to receive a unique present, which isn’t accessible to general attendees.
When the attendees attend the exhibit, staff already have information about them, such as their profile, personal details, and so on, to better present the solutions and products. Because of the increased probability of conversions, the cost of a premium present can be adequately covered.
How To Inform Target Audiences of The Giveaway?
An innovative, valuable giveaway can draw attention to your booth during the show. However, making it known is essential for highly competitive trade shows.
One way to do this is to mail an email with a “tickler” of the prize to draw the attention of the masses. Creative approaches such as the “Two-Piece Premium”, where a portion of the gift is distributed to potential customers ahead of time and the rest is given out in person on the stand, are also used.
How To Measure The Effectiveness of a Giveaway?
The success of a premium giveaway can be assessed concerning the reaction it receives from its recipients. If it’s a redeemable gift with a code, it is confident it was an outcome of the trade show creating a unique code to the identical. Staff members can also follow up on potential buyers to see whether they remember receiving the gift and if they find it helpful.
The exhibit team will be evaluated in light of the reaction to the top giveaways. This will include the number of potential customers attracted to the booth, the attraction of the booth, the ability to draw the attention of passing passers-by, and the ability of the giveaway to convey the correct image of the brand and company to the viewers.
Final Words
For companies looking to move past stale pencils, pens, and keychains, and gifts can make you stand the centre of attention. Although it may be expensive, with the proper planning, strategy, and monitoring, the resultant results in leads, engagement, and conversions could be numerous times more.