Frequently Asked Questions

Trade Show Marketing, Trade Show Marketing Ideas, Trade Show Exhibits : Atlanta, Georgia

Moose recommends that you ask yourself the following questions when planning the design, purchase, and construction of trade show exhibits:

• What is our budget?
• What does this budget cover?
  • Rental?
  • Purchase?
  • Graphics?
  • Transportation?
  • Installation, dismantle, and onsite services?
• What do we intend to display in our trade show booths?
• Who is our target market?
• What are our goals at trade shows?
• What are the most important ideas we would like to convey with our trade show displays?
• How many items will be showcased in our trade show exhibits? Do we want attendees to handle these items, or do they need to be secure?
• Will we require a conference room?
• What have we liked about our previous trade show displays?
• What did we NOT like about our previous trade show displays?
• Is there anything we need to avoid with our new trade show exhibits (colors, shapes, etc.)?
• Is there anything else we need to make our trade show booths supplier aware of when planning our trade show displays design?